Profitability
analysis is a component of enterprise resource planning (ERP) that allows
administrators to forecast the profitability of a proposal or optimize the
profitability of an existing project. Profitability analysis can anticipate
sales and profit potential specific to aspects of the market such as customer
age groups, geographic regions, or product types.
Profitability
analysis can help key personnel in an enterprise to:
v Identify the most and least
profitable clients.
v Identify the most and least
profitable products or services.
v Discover which sources of
information offer the most reliable facts.
v Optimize responses to
changing customer needs.
v Evolve the product mix to
maximize profits in the medium and long term.
v Isolate and remedy the
causes of decreasing profit margins.
Profitability Analysis (CO-PA) enables you to evaluate market segments, which can be classified according to products, customers, orders or any combination of these, or strategic business units, such as sales organizations or business areas, with respect to your company's profit or contribution margin.
The aim of the system is to provide your
sales, marketing, product management and corporate planning departments with
information to support internal accounting and decision‑making.
Two forms of Profitability Analysis are supported: costing-based and account-based.
· Costing-based
Profitability Analysis is the form of profitability analysis that groups costs
and revenues according to value fields and costing-based valuation approaches,
both of which we can define ourselves. It guarantees us access at all times to
a complete, short-term profitability report.
· Account-based
Profitability Analysis is a form of profitability analysis organized in
accounts and using an account-based valuation approach. The distinguishing
characteristic of this form is its use of cost and revenue elements. It
provides you with a profitability report that is permanently reconciled with
financial accounting.
We can also use both of these types of CO‑PA simultaneously.
We can also use both of these types of CO‑PA simultaneously.
Integration
Profitability Analysis, alongside Profit
Center Accounting (EC-PCA), is one of the application components for
profitability accounting.
Features
In the application component CO-PA, we can
define your master data, the
basic structures of this form of profitability analysis. This includes both
units we want to evaluate (characteristics) and the categories in which we analyze values. In costing‑based CO‑PA, we define “value fields” in which to
store your data for analysis. In account‑based CO‑PA, the values are structured
by account.
Using the SAP master data (customer, product,
customer hierarchy) or CO‑PA derivation rules, the system can derive additional
characteristics based on the ones entered manually or transferred from primary
transactions. The combination of characteristic values forms a multidimensional profitability
segment, for which you can analyze profitability by comparing its costs and
revenues.
If we reorganize parts of our company, such
as our sales districts or customer hierarchies, we can change the assignments
between characteristics for data that has already been posted.
The actual postings represent
the most important source of information in CO‑PA. You can transfer both sales
orders and billing documents from the Sales and Distribution (SD) application
component to CO‑PA in real time. In addition, an interface program is available
to let we transfer external data to the SAP system. We can also transfer
costs from cost centers, orders and projects, as well as costs and revenues
from direct postings (G/L account postings in FI, orders received in MM, and so
on) or settle costs from CO to profitability segments.
In costing‑based CO‑PA, we can valuate
incoming sales orders or billing documents to automatically determine
anticipated sales deductions or costs. We can also revaluate our data
periodically to adjust the initial, real-time valuation or add the actual costs
of goods manufactured.
In CO‑PA Planning, we can create a sales and profit plan. Whereas both types of Profitability
Analysis can receive actual data in parallel, there is no common source of
planning data. Consequently, we always plan either in accounts
(account‑based CO‑PA) or in value fields (costing‑based CO‑PA). In
costing‑based CO‑PA we can use automatic valuation to calculate planned
revenues, sales deductions and costs of goods manufactured based on the planned
sales quantity.
The manual planning function lets we define
planning screens for our organization. With this we can display reference
data in planning, calculate formulas, create forecasts, and more. Planning can
be performed at any degree of detail. For example, we can plan at a higher
level, and have this data distributed top‑down automatically.
In automatic planning, you can copy and
revaluate actual or planning data for a large number of profitability segments
at once. We can also transfer planned sales quantities from (costing‑based) CO‑PA
to Sales and Operations Planning (SOP) for the purpose of creating a production
plan there.
The Information
System lets we interactively analyze existing data from a
profitability standpoint using the functions of the drilldown reporting tool.
There we can navigate through a multidimensional “data cube” using a number of
different functions (such as drilldown or switching hierarchies). The system
displays data in either value fields or accounts, depending on the currently
active type of Profitability Analysis and the type to which the report
structure is assigned. (Each report structure is assigned to either costing‑based
or account‑based CO‑PA.)
We can change the display parameters online
directly from the displayed report. We can store report structures with
predefined sort orders, number formats and so on, and execute these online or
in the background at any
time.
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